Ohio Lottery

A Dazzling Idea For TV

Not all scratch-off tickets enjoy the privilege of having their own TV commercial. But when the instant game is worth $300 million with ten top prizes of $2 million, you shoot for a really big idea. And that we did by teaming up with Northlich.¬†While the TV spot took months to produce, the idea for our script itself was actually conceived in the first 5 minutes of the kickoff meeting and then took another 20 minutes to write the script and find music. So yeah, sometimes the first idea… is the best.

CONCEPTS | TV & RADIO SCRIPTS
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"The Heist" TV

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"Choose Both" MegaMillions & PowerBall Radio

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"Both Worlds" MegaMillions & PowerBall Radio

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