A Dazzling Idea For TV
Not all scratch-off tickets enjoy the privilege of having their own TV commercial. But when the instant game is worth $300 million with ten top prizes of $2 million, you shoot for a really big idea. And that we did by teaming up with Northlich. While the TV spot took months to produce, the idea for our script itself was actually conceived in the first 5 minutes of the kickoff meeting and then took another 20 minutes to write the script and find music. So yeah, sometimes the first idea… is the best.
CONCEPTS | TV & RADIO SCRIPTS